Hours Lost is a work in progress.
It will be a work in progress as long as it exists (which I hope is for a long time), but here’s a cliff notes version of why we’ve been so quiet in 2014.
First, above says “we’ve been so quiet…” but actually it’s just me - Jenay Ross. Hours Lost’s one employee, a recent college grad and current semi-adult figuring out life outside of the this brand. I’ve had to put the brand on the back burner a bit to concentrate on the rest of my life. Excuses, excuses. I know. Tsk. But, it’s been a hectic year! And I’ll be heading out on the Vans Warped Tour for work this summer. Yikes. I swear we (the brand and I) exist.
Second, I don’t want to rush into a new collection. When I was first developing Hours Lost in 2011, it was an exciting time. But I rushed things. Heck, I rushed things in 2012 and 2013. I had zero design and business experience, but educated myself (shout out to YouTube and Google). I need to learn more, plan more and rush less. Basically, no more jumping the gun.
Third, I want to be inspired. Not that I’m not, but I want to be inspired to create something that gives me that Oprah “ah-ha” moment. I need a better understanding of the culture and lifestyle I want this brand to represent. It needs to live and breathe it.
Fourth, money. It takes a decent amount of money to maintain and build a brand. I’m working on it, guys! If you want to support, the HL online shop welcomes you in with open arms.
So, I’m sorry we’ve disappeared into the shadows a bit. Not cool.
If you’ve continued to stick around, thank you so much you lovely soul. If you’re just now finding us, hello there! I’m making it my goal to convince you to stick around. Also looking forward to a new beginning for Hours Lost. The progression is slow, but it’s worth it.
Jenay Ross | Founder + Designer | Hours Lost